Lead Enrichment Pipeline

10 minutes of manual research per lead → 0

1-click, and this happens in the background automatically

Stage 1

The moment a form is filled, firmographic data is pulled in automatically: company size, industry, funding stage.

Image

Stage 2

Each lead is scored against a rubric built from your actual ideal-customer profile, not a generic lead score.

Image

Stage 3

The enriched, scored lead lands in the CRM with a research summary attached, so reps open something already worked, not a blank form.

Image

Problem: Sales reps were spending the first 10 minutes of every lead manually researching the company before deciding whether to follow up.
Solution: Every new lead is automatically enriched with firmographic data, scored against an ICP rubric, and pushed into the CRM with a research summary, so reps open a ready-to-work record.
Outcome: Reduced manual research time to zero and lifted qualified-lead follow-up rate by 3x.